The lottery is a form of gambling that involves randomly drawing numbers. While some governments have banned lotteries, others have endorsed them. Some countries have a national lottery, while others have organized their own state lotteries. The rules of the lottery vary from country to country. However, they all have one thing in common: the idea is to win big!
The Dutch State Lottery
The Dutch State Lottery is the largest lottery in the Netherlands and one of the oldest in the world. It needed a more cohesive brand identity and an engaging brand experience when it was first launched in 2008. The company’s logo was a simple orange and fish combination that was hardly memorable.
The English State Lottery
The English State Lottery was first held in the 17th century and aimed to provide an income to the government. After three years, the government sold the rights to lottery tickets to brokers. This allowed people who could not afford the whole ticket to purchase a portion.
The Finnish State Lottery
The Finnish State Lottery has been operating for more than 40 years. Although most games can only be played in Finland, some are transnational. The state lottery recently paid out a prize of $4.2 million – the largest prize ever won by one individual.
The French State Lottery
The French State Lottery (FDJ) is a major lottery operator in Europe. However, the organization does not talk to industry journalists much. The company shuts out journalists whenever it feels like it. This is a noteworthy move given that FDJ is the second largest lottery operator in Europe. FDJ is attempting to enter the B2B sports betting space.
The Spanish State Lottery
The Spanish state lottery was one of the founding members of the Euromillions in 2004, joining France and the United Kingdom. The lottery is also played in eight other European countries. The lottery offers the largest starting jackpot in Spain, EUR1 million per line played.
The New York State Lottery
The New York State Lottery is one of the largest in the country, raising over $3 billion for education in the state every year. It was established in 1967 with the promise of using all of its revenue for public schools. This promise has been met, and the New York Lottery is now one of the largest revenue generators in the state, with over $71 billion raised to date. There are a variety of lottery games available for players to choose from, including scratch-offs, instant win games, and more.